Web Strategy Specialist
NBCUniversal
Full-time
On-site
New York NEW YORK United States
Sports
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
NBCUniversal is seeking a Web Strategy Specialist – Sports to join the Growth Go-to-Market team within its direct-to-consumer digital video streaming business. This role, reporting to the Web Strategy Manager, will focus on the day-to-day management, optimization, and execution of sports landing pages on PeacockTV.com.
The ideal candidate is a detail-oriented self-starter with high attention to detail, maintaining and prioritizing a roadmap of landing pages based on evolving business goals. The ideal candidate is a strategic, detail-oriented self-starter with experience in CMS-based web production, a passion for sports content, and a background in SEO and conversion-driven web experiences. This individual will be responsible for maintaining and evolving the sports landing page strategy to drive engagement, improve user experience, and support key sports initiatives.
Responsibilities:
Manage and optimize sports landing pages by leading the design, build, launch, and ongoing enhancements of PeacockTV.com sports pages
Own the sports page roadmap, prioritizing updates based on business objectives, programming changes, and user engagement insights
Collaborate with internal teams (NBC Sports Marketing, Product Marketing Design, Product Marketing Strategy, Platform Operations, Decision Sciences, and Legal) to ensure sports pages reflect the latest offerings, live events, and upcoming games.
Collaborate with multiple cross-functional teams to create a seamless landing page experience aligned with paid and organic marketing efforts
Contribute to go-to-market (GTM) campaign planning for sports programming, ensuring landing pages effectively support key tentpole events.
Leverage analytics tools (data dashboards, heat map tools, etc.) to track page performance, user behavior, and conversion trends, using insights to inform optimizations.
Execute A/B tests in Optimizely and oversee launch efforts to improve user experience, engagement, and conversion on sports pages.
Monitor competitor strategies and industry trends to identify new opportunities for innovation and best practices.
Qualifications
Basic Qualifications:
2+ years of experience in web production, content marketing, or digital strategy, preferably within a media environment
Experience working with CMS platforms
Comfortable working in Figma (or learning to work in) to create landing page mockups to illustrate landing page strategy and landing page design
Comfortable working in Airtable or similar Project Management software
Comfortable using (or learning to use) an analytics platform to measure performance
Familiarity with landing page and content marketing concepts, including SEO, user experience, and paid marketing and website-focused goals and KPIs
Basic understanding of Adobe Photoshop to make minor adjustments as needed
Basic understanding of how to read, write, and leverage CSS for landing page elements
Excellent organization and communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for a variety of audiences
Should be comfortable putting meeting agendas together, sharing recaps, and assembling and presenting decks to keep cross-functional projects moving
Strong attention to detail and leadership skills with the proven ability to own projects end-to-end, including managing relationships with team members from multiple internal departments and external vendors
Strong character exhibiting company core values: Integrity, Creativity, Teamwork, Pioneering Spirit, and Ownership
Bachelor's degree required
Desired Qualifications:
Adaptable and resilient performer who can lead effectively under pressure and through change
Ability to synthesize, simplify, and communicate complex concepts/requirements to a cross-functional team and stakeholders and tie back to business objectives
Culture carrier with strong leadership skills to drive, deliver, develop and inspire
Results- and solutions-oriented mindset with an intrinsic passion to learn and grow
Experience within the sports, advertising, or media entertainment industry a plus!
Additional Requirements:
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $85,000.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
NBCUniversal is seeking a Web Strategy Specialist – Sports to join the Growth Go-to-Market team within its direct-to-consumer digital video streaming business. This role, reporting to the Web Strategy Manager, will focus on the day-to-day management, optimization, and execution of sports landing pages on PeacockTV.com.
The ideal candidate is a detail-oriented self-starter with high attention to detail, maintaining and prioritizing a roadmap of landing pages based on evolving business goals. The ideal candidate is a strategic, detail-oriented self-starter with experience in CMS-based web production, a passion for sports content, and a background in SEO and conversion-driven web experiences. This individual will be responsible for maintaining and evolving the sports landing page strategy to drive engagement, improve user experience, and support key sports initiatives.
Responsibilities:
Manage and optimize sports landing pages by leading the design, build, launch, and ongoing enhancements of PeacockTV.com sports pages
Own the sports page roadmap, prioritizing updates based on business objectives, programming changes, and user engagement insights
Collaborate with internal teams (NBC Sports Marketing, Product Marketing Design, Product Marketing Strategy, Platform Operations, Decision Sciences, and Legal) to ensure sports pages reflect the latest offerings, live events, and upcoming games.
Collaborate with multiple cross-functional teams to create a seamless landing page experience aligned with paid and organic marketing efforts
Contribute to go-to-market (GTM) campaign planning for sports programming, ensuring landing pages effectively support key tentpole events.
Leverage analytics tools (data dashboards, heat map tools, etc.) to track page performance, user behavior, and conversion trends, using insights to inform optimizations.
Execute A/B tests in Optimizely and oversee launch efforts to improve user experience, engagement, and conversion on sports pages.
Monitor competitor strategies and industry trends to identify new opportunities for innovation and best practices.
Qualifications
Basic Qualifications:
2+ years of experience in web production, content marketing, or digital strategy, preferably within a media environment
Experience working with CMS platforms
Comfortable working in Figma (or learning to work in) to create landing page mockups to illustrate landing page strategy and landing page design
Comfortable working in Airtable or similar Project Management software
Comfortable using (or learning to use) an analytics platform to measure performance
Familiarity with landing page and content marketing concepts, including SEO, user experience, and paid marketing and website-focused goals and KPIs
Basic understanding of Adobe Photoshop to make minor adjustments as needed
Basic understanding of how to read, write, and leverage CSS for landing page elements
Excellent organization and communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for a variety of audiences
Should be comfortable putting meeting agendas together, sharing recaps, and assembling and presenting decks to keep cross-functional projects moving
Strong attention to detail and leadership skills with the proven ability to own projects end-to-end, including managing relationships with team members from multiple internal departments and external vendors
Strong character exhibiting company core values: Integrity, Creativity, Teamwork, Pioneering Spirit, and Ownership
Bachelor's degree required
Desired Qualifications:
Adaptable and resilient performer who can lead effectively under pressure and through change
Ability to synthesize, simplify, and communicate complex concepts/requirements to a cross-functional team and stakeholders and tie back to business objectives
Culture carrier with strong leadership skills to drive, deliver, develop and inspire
Results- and solutions-oriented mindset with an intrinsic passion to learn and grow
Experience within the sports, advertising, or media entertainment industry a plus!
Additional Requirements:
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $70,000 - $85,000.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].