Sr. Director, Marketing Strategy
NBCUniversal
Full-time
On-site
New York NEW YORK United States
Sports
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
Job Description:
Universal Television Entertainment (UTE) is seeking a dynamic strategist to lead the development of holistic, data-informed marketing strategies for original and acquired programming on Peacock. Reporting to the VP, Marketing Strategy, this role is part of a broader team responsible for building actionable marketing strategies across the UTE portfolio – including NBC, Bravo, NBC Sports, and Peacock – that drive awareness, subscriber acquisition, and engagement. The person will also help shape the agenda for consumer-driven, long-term strategic thinking around Peacock show franchises. A successful leader in this position will be highly motivated and able to balance multiple work streams to drive key initiatives throughout the organization. The ideal candidate is a strategic thinker with a deep understanding of entertainment marketing, audience behavior, and the evolving streaming landscape.
The Person:
You’re energized by the idea of balancing the art of creative intuition with the science of analytical rigor. You have a strategic mindset that can zoom out to see the big picture while also diving deep into data and insights. You’re a dynamic storyteller who communicates clearly across disciplines to multiple stakeholders. You thrive in a collaborative, solutions-oriented approach and are comfortable navigating a fast-paced, constantly evolving media environment.
Responsibilities include, but are not limited to:
Lead marketing strategy development for Peacock’s original series and key titles – defining positioning, audience targets, objectives, and strategic frameworks
Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and others to uncover insights and inputs that inform the development of marketing strategy briefs
Mentor and lead a team of strategists, fostering curiosity, collaboration and elevating strategic rigor across all titles
Conduct competitive analyses across the streaming and entertainment landscape to identify opportunities and challenges that inform differentiated strategies
Partner with senior leadership to align marketing strategies with Peacock’s broader brand and business goals
Help manage the workflow to ensure projects move efficiently and meet deadlines
Qualifications
Basic Requirements:
10+ years of experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments
Proven experience managing and developing high-performing strategy teams
Strong analytical background, leveraging quantitative and qualitative research to inform marketing decisions
Exceptional communication and presentation skills, with the ability to influence and align senior stakeholders
Skilled in business writing and visual storytelling, using tools like PowerPoint, Google Slides, or Keynote to powerfully bring ideas and insights to life
Highly motivated self-starter, comfortable working independently and collaboratively across multiple departments and disciplines in a fast-paced environment
Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects at once
Resourceful and positive leader with strong interpersonal skills and a solutions-oriented mindset
Deep understanding of audience behavior, content consumption trends, and the competitive streaming landscape
Passion for television, streaming, and pop culture
Desired Characteristics:
MBA or Master’s Degree in related field
Previous leadership experience in streaming, or within media and entertainment
Additional Requirements:
Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $150,000- $180,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
Job Description:
Universal Television Entertainment (UTE) is seeking a dynamic strategist to lead the development of holistic, data-informed marketing strategies for original and acquired programming on Peacock. Reporting to the VP, Marketing Strategy, this role is part of a broader team responsible for building actionable marketing strategies across the UTE portfolio – including NBC, Bravo, NBC Sports, and Peacock – that drive awareness, subscriber acquisition, and engagement. The person will also help shape the agenda for consumer-driven, long-term strategic thinking around Peacock show franchises. A successful leader in this position will be highly motivated and able to balance multiple work streams to drive key initiatives throughout the organization. The ideal candidate is a strategic thinker with a deep understanding of entertainment marketing, audience behavior, and the evolving streaming landscape.
The Person:
You’re energized by the idea of balancing the art of creative intuition with the science of analytical rigor. You have a strategic mindset that can zoom out to see the big picture while also diving deep into data and insights. You’re a dynamic storyteller who communicates clearly across disciplines to multiple stakeholders. You thrive in a collaborative, solutions-oriented approach and are comfortable navigating a fast-paced, constantly evolving media environment.
Responsibilities include, but are not limited to:
Lead marketing strategy development for Peacock’s original series and key titles – defining positioning, audience targets, objectives, and strategic frameworks
Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and others to uncover insights and inputs that inform the development of marketing strategy briefs
Mentor and lead a team of strategists, fostering curiosity, collaboration and elevating strategic rigor across all titles
Conduct competitive analyses across the streaming and entertainment landscape to identify opportunities and challenges that inform differentiated strategies
Partner with senior leadership to align marketing strategies with Peacock’s broader brand and business goals
Help manage the workflow to ensure projects move efficiently and meet deadlines
Qualifications
Basic Requirements:
10+ years of experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments
Proven experience managing and developing high-performing strategy teams
Strong analytical background, leveraging quantitative and qualitative research to inform marketing decisions
Exceptional communication and presentation skills, with the ability to influence and align senior stakeholders
Skilled in business writing and visual storytelling, using tools like PowerPoint, Google Slides, or Keynote to powerfully bring ideas and insights to life
Highly motivated self-starter, comfortable working independently and collaboratively across multiple departments and disciplines in a fast-paced environment
Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects at once
Resourceful and positive leader with strong interpersonal skills and a solutions-oriented mindset
Deep understanding of audience behavior, content consumption trends, and the competitive streaming landscape
Passion for television, streaming, and pop culture
Desired Characteristics:
MBA or Master’s Degree in related field
Previous leadership experience in streaming, or within media and entertainment
Additional Requirements:
Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $150,000- $180,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].