Senior Manager, SEO & AI Search Strategy
NBCUniversal
Full-time
On-site
New York NEW YORK United States
Sports
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
NBCUniversal is seeking a Senior Manager, SEO & AI Search Strategy to lead Media Group search optimization. This role will serve as a senior strategic leader responsible for advancing traditional SEO performance while defining and operationalizing NBCUniversal’s approach to the future of search, including generative AI, answer engines, and off-platform discovery.
This role operates across multiple brands within NBCUniversal Media Group. The Senior Manager will partner closely with editorial leaders, product managers, engineers, audience teams, and platform stakeholders to scale best practices, drive technical and product roadmaps, and ensure NBCUniversal content remains highly discoverable, authoritative, and competitive as search ecosystems rapidly evolve.
This will report directly to Sr. Director, Web Strategy with significant cross-functional influence and visibility.
Key Responsibilities
Enterprise SEO & Editorial Leadership
Serve as a senior strategic partner to SEO editors and digital editorial teams supporting growth, governance, and evolution of editorial SEO practices.
Provide guidance, frameworks, and best practices for content optimization, authority building, and search-driven storytelling across multiple sports-focused and entertainment brands.
Act as a connective leader to align search strategies across business units.
Product & Technical SEO Leadership
Lead and influence the SEO product roadmap in partnership with product and engineering teams across multiple CMSs and platforms.
Proactively identify technical SEO risks, opportunities, and future-proofing needs related to crawling, indexing, rendering, structured data, performance, accessibility, and site architecture.
Partner with product teams to ensure SEO considerations are embedded into roadmap planning, platform enhancements, and major launches.
AI Search, GEO & Future-State Discovery
Lead an AI Search Steering Committee to define and advance NBCUniversal’s approach to Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven discovery.
Develop frameworks for optimizing content and platforms for visibility within AI-powered search experiences, agents, assistants, and emerging off-platform ecosystems.
Guide experimentation and learning around prompt influence, structured data, authority signals, content readability, and off-platform distribution.
Translate emerging trends in AI search into clear implications, priorities, and action plans for editorial, product, and leadership teams.
Cross-Functional Partnership & Team Leadership
Directly manage, develop, and scale the existing SEO team. Provide ongoing mentorship, training, and professional development to ensure the team remains at the forefront of evolving best practices.
Serve as a senior advisor capable of influencing without direct authority, building trust and momentum across multiple business units.
Communicate complex technical and strategic concepts clearly to both technical and non-technical stakeholders, including senior leaders.
Measurement, Insights
Establish success metrics and KPIs across traditional SEO and AI search initiatives.
Monitor performance, algorithm changes, platform shifts, and competitive landscapes, adjusting strategies as needed.
Share insights, recommendations, and forward-looking perspectives with internal teams and leadership.
Qualifications
Basic Qualifications
7+ years of experience in SEO, preferably within enterprise media.
Deep expertise in both editorial and technical SEO.
Proven experience partnering with product and engineering teams to influence roadmaps and drive technical SEO initiatives.
Strong understanding of the evolving search landscape, including generative AI, AI Overviews, answer engines, and off-platform discovery.
Demonstrated ability to operate at a senior level, including managing direct reports.
Excellent communication skills and comfort presenting to senior stakeholders.
Desired Qualifications
Experience working across multiple brands, business units, or platforms within a large enterprise.
Familiarity with AI platforms, LLM-driven search experiences, and emerging GEO/AEO methodologies.
Background in sports, news, or entertainment media environments.
Additional Requirements
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $120,000 - $145,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
NBCUniversal is seeking a Senior Manager, SEO & AI Search Strategy to lead Media Group search optimization. This role will serve as a senior strategic leader responsible for advancing traditional SEO performance while defining and operationalizing NBCUniversal’s approach to the future of search, including generative AI, answer engines, and off-platform discovery.
This role operates across multiple brands within NBCUniversal Media Group. The Senior Manager will partner closely with editorial leaders, product managers, engineers, audience teams, and platform stakeholders to scale best practices, drive technical and product roadmaps, and ensure NBCUniversal content remains highly discoverable, authoritative, and competitive as search ecosystems rapidly evolve.
This will report directly to Sr. Director, Web Strategy with significant cross-functional influence and visibility.
Key Responsibilities
Enterprise SEO & Editorial Leadership
Serve as a senior strategic partner to SEO editors and digital editorial teams supporting growth, governance, and evolution of editorial SEO practices.
Provide guidance, frameworks, and best practices for content optimization, authority building, and search-driven storytelling across multiple sports-focused and entertainment brands.
Act as a connective leader to align search strategies across business units.
Product & Technical SEO Leadership
Lead and influence the SEO product roadmap in partnership with product and engineering teams across multiple CMSs and platforms.
Proactively identify technical SEO risks, opportunities, and future-proofing needs related to crawling, indexing, rendering, structured data, performance, accessibility, and site architecture.
Partner with product teams to ensure SEO considerations are embedded into roadmap planning, platform enhancements, and major launches.
AI Search, GEO & Future-State Discovery
Lead an AI Search Steering Committee to define and advance NBCUniversal’s approach to Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven discovery.
Develop frameworks for optimizing content and platforms for visibility within AI-powered search experiences, agents, assistants, and emerging off-platform ecosystems.
Guide experimentation and learning around prompt influence, structured data, authority signals, content readability, and off-platform distribution.
Translate emerging trends in AI search into clear implications, priorities, and action plans for editorial, product, and leadership teams.
Cross-Functional Partnership & Team Leadership
Directly manage, develop, and scale the existing SEO team. Provide ongoing mentorship, training, and professional development to ensure the team remains at the forefront of evolving best practices.
Serve as a senior advisor capable of influencing without direct authority, building trust and momentum across multiple business units.
Communicate complex technical and strategic concepts clearly to both technical and non-technical stakeholders, including senior leaders.
Measurement, Insights
Establish success metrics and KPIs across traditional SEO and AI search initiatives.
Monitor performance, algorithm changes, platform shifts, and competitive landscapes, adjusting strategies as needed.
Share insights, recommendations, and forward-looking perspectives with internal teams and leadership.
Qualifications
Basic Qualifications
7+ years of experience in SEO, preferably within enterprise media.
Deep expertise in both editorial and technical SEO.
Proven experience partnering with product and engineering teams to influence roadmaps and drive technical SEO initiatives.
Strong understanding of the evolving search landscape, including generative AI, AI Overviews, answer engines, and off-platform discovery.
Demonstrated ability to operate at a senior level, including managing direct reports.
Excellent communication skills and comfort presenting to senior stakeholders.
Desired Qualifications
Experience working across multiple brands, business units, or platforms within a large enterprise.
Familiarity with AI platforms, LLM-driven search experiences, and emerging GEO/AEO methodologies.
Background in sports, news, or entertainment media environments.
Additional Requirements
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $120,000 - $145,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].