POSITION SUMMARY
Vistage is seeking a strategic, data-driven, and hands-on Senior Manager, Lifecycle Marketing & Database Activation to lead and evolve our lifecycle marketing strategy across email, CRM, SMS, and automated engagement channels. In this critical role, you will oversee the development and execution of full-funnel lifecycle campaigns that drive awareness, engagement, lead nurturing, conversion, and retention.
This role requires a highly collaborative and growth-oriented leader with deep expertise in HubSpot, marketing automation, database activation, and campaign optimization. You will lead a talented in-house lifecycle marketing team while also serving as a player-coach — someone equally comfortable developing strategy, building reporting frameworks, troubleshooting technical issues, and jumping directly into campaign execution when needed.
You will partner cross-functionally with teams across Sales, Editorial, Events, Marketing, IT, and external agencies to ensure campaigns are aligned, technically sound, and performance-driven. Your work will directly support Vistage Chair recruitment and membership growth initiatives through personalized, data-informed lifecycle engagement strategies.
As a values-driven leader, you’ll embody Vistage’s core values of Trust, Caring, Challenge, and Growth while fostering innovation, accountability, and continuous improvement across lifecycle marketing initiatives.
THE COMPANY
Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize business (SMB) leaders. We offer the most effective approach for SMB enterprises to achieve better results and grow faster and for SMB leaders to maximize their impact.
The 45,000+ members we serve are CEOs, owners and executives of SMB organizations located across the US and in 40 countries worldwide. These SMB executives spend a day or more with Vistage every month, immersing themselves in our comprehensive platform to become better leaders, make better decisions and achieve better results. Our platform features three core elements: valuable perspectives from a trusted group of peers, professional guidance and meeting facilitation from an accomplished business leader (the Chair), as well as deep insights from subject matter experts.
Vistage was founded more than 65 years ago, and we’ve grown every year since then by innovating to stay on the cutting edge of business and relentlessly delivering value to our members. Our success is demonstrated by Vistage member companies growing 2.2 times faster than non-Vistage peer companies. Learn more about us at www.vistage.com.
VISTAGE EMPLOYEE LIFE
Vistage’s success is anchored by a unique culture that reinforces employee commitment to the Vistage mission. It is a spirit of collective success and achievement which is also reflected in our workplace. Here’s a sample of the employee experience that helps drive our success:
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Welcome to our home. Our US headquarters sits in the heart of San Diego’s UTC area. It features an open, modern aesthetic with lots of collaboration spaces and opportunities to interact with co-workers. We stay fueled up with free snacks and a weekly free lunch day, along with free lattes and nitro cold brew coffee on tap! From our San Diego base, we collaborate with colleagues based across the country and around the world.
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We sweat the details. Our on-site gym is decked out with Peloton bikes and other top-tier fitness equipment to keep your workout challenging and fresh. Our campus also offers access to an additional gym, volleyball courts, and a scenic office park, perfect for getting in those midday steps!
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We invest in your career. Each employee has an actionable career progression plan developed through individual collaboration with their manager. We focus on promoting from within, and employee progression plans are complemented by all-staff development days held in our state-of-the-art learning center. Employees also have access to tons of individualized development resources and a generous tuition reimbursement program.
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We invest in you. Our employee benefits program is one of the most generous you’ll find. Fully-paid healthcare is provided for employees through Aetna, along with access to dental, vision, and life insurance coverage available to employees at very low rates. Take care of your financial future with eligibility for 401(k) matching funds after your first month as an employee. Use the free individual investment counseling we provide to help you grow the money you’ve saved. You’ll also start with 16 days of paid time off + 12 paid holidays per year to allow you to relax and recharge. Employees receive additional annual paid days off based on tenure.
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We keep it fun! Whether you’re with us in the Padres luxury suite enjoying our summer baseball outing, unwinding during an employee happy hour, or toasting your co-workers at our epic annual holiday party, you’ll see that we take having fun as seriously as helping our members succeed! The office vibe is business casual with flexible schedules, along with the freedom to work from home three days per if you so choose! We value mutual respect and laughter . . . we hate stiff formality. You’ll have regular access to Vistage executives—our CEO even buys everyone doughnuts to fuel his informal employee chats!
Vistage’s culture and sense of mission drive employee loyalty: more than half of our staff has been with the company for five years or longer. Are you ready to start your Vistage journey?
RESPONSIBILITIES:
- Lead and inspire the lifecycle marketing team, fostering a high-performance culture rooted in collaboration, accountability, innovation, and growth
- Own and evolve the full-funnel lifecycle marketing strategy across email, CRM, SMS, and automated customer journeys
- Develop strong collaboration with external agency partners to drive strategic alignment, high-quality campaign execution, and operational excellence.
- Build, execute, and optimize multi-channel nurture campaigns that drive engagement, pipeline growth, lead conversion, and retention
- Lead database activation efforts, including audience segmentation, lead scoring, workflow automation, and personalized engagement strategies
- Build and manage HubSpot campaigns, workflows, forms, dashboards, reporting, and integrations
- Troubleshoot technical issues across HubSpot, Salesforce, workflows, campaign automations, forms, and system integrations
- Develop scalable testing frameworks for subject lines, messaging, creative, timing, segmentation, and conversion optimization
- Design and optimize lifecycle journeys for webinar registrants, referral leads, event attendees, and high-intent prospects
- Build and refine segmentation models based on geography, audience type, behavior, engagement, and business needs
- Develop reporting dashboards and performance frameworks that provide actionable insights and inform strategic decision-making
- Partner cross-functionally with Sales, Paid Media, Editorial, Events, and IT teams to align lifecycle initiatives with broader acquisition and growth goals
- Monitor and optimize campaign performance metrics including engagement, conversion rates, deliverability, database health, and attribution
- Ensure high standards for campaign QA, data hygiene, operational execution, and customer experience
- Stay current on emerging lifecycle marketing trends, AI-enabled marketing tools, automation capabilities, and personalization strategies
- Hold cross-functional stakeholders accountable to delivering aligned and high-impact lifecycle marketing initiatives
- Other duties as assigned
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business, or related field required
- 7+ years of experience in lifecycle marketing, CRM, email marketing, marketing operations, or related growth marketing disciplines
- Experience working in B2B, membership, professional services, events, education, or high-growth environments preferred
- Experience managing direct reports and developing high-performing teams preferred
- Extensive experience in lifecycle marketing, CRM optimization, marketing automation, and database management
- Deep hands-on expertise with HubSpot, including workflows, automation, reporting, segmentation, and campaign management
- Experience working with Salesforce and broader marketing technology ecosystems and integrations
- Proven success leading lifecycle strategies that drive measurable business outcomes across acquisition, engagement, and retention
- Strong analytical mindset with experience building dashboards, reporting frameworks, and performance analyses
- Advanced expertise in segmentation strategy, personalization, lead nurturing, and automated customer journey development
- Experience troubleshooting technical marketing automation and CRM issues independently and collaboratively
- Strong understanding of email marketing best practices, deliverability, QA, and database governance
- Exceptional organizational and project management skills with strong attention to detail
- Proven ability to lead cross-functional initiatives and manage multiple stakeholders effectively
- Experience managing agencies, vendors, or external marketing partners
- Collaborative leadership style with the ability to balance strategic thinking and hands-on execution
- Excellent communication skills with the ability to simplify complex concepts and drive organizational alignment
- A strong commitment to Vistage’s core values of Trust, Caring, Challenge, and Growth
TOTAL COMPENSATION RANGE
The expected annual pay range for this position is $100,000 to $118,650. This range includes a target annual bonus equal to 13% of base compensation. The salary range provided reflects compensation for candidates based in San Diego, CA. Compensation will be determined based on the successful candidate's experience, qualifications, skills, and other job-related factors.
JOB LOCATION
Hybrid in San Diego; 3 days onsite, 2 days offsite