National Sports Manager
Red Bull
Full-time
On-site
Bucharest Bucharest Romania
Sports
Company Description
As the National Sports Manager, you’ll be at the forefront of bringing Red Bull’s energy to life through a well-designed and executed national sports program, leading the charge in redefining sports marketing and taking Red Bull’s athlete, events, and gaming program to the next level.
You will be one of the most important drivers of strategy and innovation in events, athletes' projects, and projects of all kinds related to sports/events/athletes/gaming. From planning and executing National Event Marketing Programs to leading the strategic third-party event program, you’ll play a key role in driving impact and innovation. Working closely with professional athletes, you’ll help them realise their dreams while driving brand awareness, product relevance, and inspiring consumers. From ideation to execution, you’ll deliver innovative projects and campaigns that amplify athlete stories and showcase Red Bull’s role as a leader in sport and energy.
With professionalism, creativity, and passion, you’ll shape experiences that inspire and energise audiences, making Red Bull’s presence unforgettable.
Job Description
NATIONAL EVENT PROGRAM PLANNING
Design, develop and improve an innovative and outstanding national event and gaming programme by envisioning and executing events and athletes' projects.
Develop concepts that are tailor-made and highly relevant for regional and national consumer groups, that offer personal experiences to participants and spectators and create unique media content.
Organise Red Bull events/projects of all scales with a strong focus on participants, spectators and media while assuring top quality and efficiency.
Brief and supervise suitable partners to follow Red Bull principles and needs and objectives from communications, legal, finance and sales.
Budget and brand appearance responsibility for all national event activities according to international benchmarks and guidelines.
Ensure external partner contribution for defined projects, assuring a high level of efficiency.
Establishing Red Bull as a functional beverage and innovative brand in gaming
Screen and answer all event-related consumer requests and realise fitting approaches and added-value activities in selected 3rd-party events
STRATEGIC RESPONSIBILITY FOR NATIONAL ATHLETE PROGRAM
Develop and manage a diverse, high-impact athlete portfolio across sports.
Drive a forward-thinking Athlete Marketing strategy aligned with Red Bull’s global priorities.
Scout emerging talent and future-proof Red Bull’s athlete portfolio with a perfect brand fit
Build partnerships within Romania’s sports industry to identify trends and talent.
Leverage athletes to boost brand awareness, product placement, and consumer engagement.
Lead innovative athlete projects from ideation to execution.
Create and amplify unique athlete stories across Red Bull and media channels.
Collaborate with the internal content team to deliver cutting-edge projects and media exposure.
Develop activation plans to increase consumer engagement through athlete-led initiatives.
Foster collaboration and synergies with other global Red Bull markets
Qualifications
At least 5 years of previous work experience in the sports industry, events or a marketing agency
Ability to design and organise events and projects of all scales, lead project teams, and follow a 360-degree marketing and organisation approach
Management of strategic, marketing, communication, logistics, finance, legal and sales-oriented challenges
Ability to select service and manage athletes based on sporting performance, marketing, and communication facts
Organising ability and resilience, experience in inventing and self-organising events and a diverse array of projects in sports
Strong sports industry network across athletes, coaches, federations, and media.
Creative thinker with a passion for sport and a deep understanding of the industry.
Strong relationship-building, leadership, and negotiation skills.
Proven ability to deliver innovative projects, activations, and athlete campaigns
Balanced view across a variety of different sports
Results-driven, entrepreneurial, and motivated to push boundaries.
Experience in action sports, motorsports and/or esports is an asset
Additional Information
Red Bull Romania SRL is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).
As the National Sports Manager, you’ll be at the forefront of bringing Red Bull’s energy to life through a well-designed and executed national sports program, leading the charge in redefining sports marketing and taking Red Bull’s athlete, events, and gaming program to the next level.
You will be one of the most important drivers of strategy and innovation in events, athletes' projects, and projects of all kinds related to sports/events/athletes/gaming. From planning and executing National Event Marketing Programs to leading the strategic third-party event program, you’ll play a key role in driving impact and innovation. Working closely with professional athletes, you’ll help them realise their dreams while driving brand awareness, product relevance, and inspiring consumers. From ideation to execution, you’ll deliver innovative projects and campaigns that amplify athlete stories and showcase Red Bull’s role as a leader in sport and energy.
With professionalism, creativity, and passion, you’ll shape experiences that inspire and energise audiences, making Red Bull’s presence unforgettable.
Job Description
NATIONAL EVENT PROGRAM PLANNING
Design, develop and improve an innovative and outstanding national event and gaming programme by envisioning and executing events and athletes' projects.
Develop concepts that are tailor-made and highly relevant for regional and national consumer groups, that offer personal experiences to participants and spectators and create unique media content.
Organise Red Bull events/projects of all scales with a strong focus on participants, spectators and media while assuring top quality and efficiency.
Brief and supervise suitable partners to follow Red Bull principles and needs and objectives from communications, legal, finance and sales.
Budget and brand appearance responsibility for all national event activities according to international benchmarks and guidelines.
Ensure external partner contribution for defined projects, assuring a high level of efficiency.
Establishing Red Bull as a functional beverage and innovative brand in gaming
Screen and answer all event-related consumer requests and realise fitting approaches and added-value activities in selected 3rd-party events
STRATEGIC RESPONSIBILITY FOR NATIONAL ATHLETE PROGRAM
Develop and manage a diverse, high-impact athlete portfolio across sports.
Drive a forward-thinking Athlete Marketing strategy aligned with Red Bull’s global priorities.
Scout emerging talent and future-proof Red Bull’s athlete portfolio with a perfect brand fit
Build partnerships within Romania’s sports industry to identify trends and talent.
Leverage athletes to boost brand awareness, product placement, and consumer engagement.
Lead innovative athlete projects from ideation to execution.
Create and amplify unique athlete stories across Red Bull and media channels.
Collaborate with the internal content team to deliver cutting-edge projects and media exposure.
Develop activation plans to increase consumer engagement through athlete-led initiatives.
Foster collaboration and synergies with other global Red Bull markets
Qualifications
At least 5 years of previous work experience in the sports industry, events or a marketing agency
Ability to design and organise events and projects of all scales, lead project teams, and follow a 360-degree marketing and organisation approach
Management of strategic, marketing, communication, logistics, finance, legal and sales-oriented challenges
Ability to select service and manage athletes based on sporting performance, marketing, and communication facts
Organising ability and resilience, experience in inventing and self-organising events and a diverse array of projects in sports
Strong sports industry network across athletes, coaches, federations, and media.
Creative thinker with a passion for sport and a deep understanding of the industry.
Strong relationship-building, leadership, and negotiation skills.
Proven ability to deliver innovative projects, activations, and athlete campaigns
Balanced view across a variety of different sports
Results-driven, entrepreneurial, and motivated to push boundaries.
Experience in action sports, motorsports and/or esports is an asset
Additional Information
Red Bull Romania SRL is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).