The National Key Account Manager is a senior entrepreneurial leadership role in charge of the development, implementation & tracking of Red Bull’s sales strategy. Thereby delivering sales, volume & profitability targets for the biggest Impulse channel customer OXXO.
This senior role requires a ‘hands-on’ leader & team player who is able to set clear expectations & objectives, who sets aggressive goals & delivers on key initiatives.
The Head of Key Accounts lead and drive our Impulse business - This role is responsible for developing and executing strategies to maximize sales, strengthen partnership, and enhance our brand presence in the stores. The person needs to feel comfortable to take calculated risks, identifying & exploiting opportunities to achieve business advantages. Sharing best practices with colleagues & customers which enable Red Bull to gain competitor advantage is a matter of course.
A creative, analytical & challenging personality, oriented towards actions, who is able to build strong strategic customer relationships & to collaborate within the company cross-functional & international.
Job Description
KEY RESPONSIBILITIES
People: lead by focusing on their strengths in order to maximize their performance.
Strategy: Lead & manage the implementation of Red Bull’s commercial strategy. Develop short & mid-term customer strategies in line with the overall national sales policy, implement national price strategies & establish the customer pricing accordingly.
Analysis & Planning: Analyze available data sources (e.g. Nielsen & Customer data) & derive customer’s growth opportunities. Develop annual business & effective promotion plans.
Execution: lead the perfect store strategy, through influence internal (Field Sales team) and external.
Finance acumen and Tracking: Continuously track & adjust volume & profitability targets by using sales reports. Prepare & discuss success of executed plans with customer & show Red Bull’s contribution to their business.
Collaboration: Develop effective partnerships for Red Bull, to be seeing as key supplier & growth engine.
Qualifications
EDUCATION AND QUALIFICATIONS
Higher commercial degree / University Degree (business, marketing or similar).
Advanced English
EXPERIENCE AND SKILLS
7>10 years sales experience in Key Account Management, with FMCG/beverage background.
Experience in Trade Marketing, Category Management is not mandatory, but preferred.
Cross-functional experience is a plus (not mandatory).
Strategic ability - Can develop specific, valuable, innovative & commercially focused strategies.
Analytical skills - Strong planning & negotiation skills with strong understanding of financial implications.
Negotiation experienced - Successful front line retail negotiation experience & problem-solving skills.
Presentation skills - Demonstrate great presentation skills that provide highly relevant & commercially viable strategies.
PERSONAL BEHAVIOUR WE ARE LOOKING FOR
Collaborative
Energetic
Flexible and adaptable
Analytical
Results Driven
Confident
Innovative
Problem solver
Team Player
Additional Information
At Red Bull, we believe in the power of human potential to give wings to people and ideas. We foster an inclusive environment where every voice is valued, regardless of gender, race, sexual orientation, origin, age, or disability.
In the world of Red Bull, everyone is welcome!
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.