National Account Manager, Regional Accounts
Red Bull
Full-time
On-site
Montreal Québec Canada
Sports
Company Description
We are seeking a dynamic and results-driven National Account Manager – Independent Wholesale to accelerate growth, execution and forge strategic partnerships within the independent wholesale channel. In this role, you will be responsible for expanding our independent wholesale footprint, developing strategic partnerships, delivering profitable volume growth, expanding assortment, enhancing in store visibility and management of the overall performance of the Red Bull brand within the wholesale channel. The ideal candidate is a motivated professional with experience in account management, a deep understanding of both wholesale and the beverage industry, excellent selling and negotiation skills with the passion for building and maintaining strong business relationships.
Job Description
LEADERSHIP & TEAM MANAGEMENT
Lead, coach, and mentor a team of four Regional Account Managers across Toronto, Montreal, Vancouver, and the Prairies, fostering a high-performance culture.
Set clear goals, expectations, and performance metrics for the team while providing regular feedback and development opportunities.
Conduct regular team meetings, one-on-one check-ins, ride withs, and performance reviews to ensure performance and alignment with business objectives.
Provide problem-solving support and guidance to the team to address regional challenges and barriers to success.
STRATEGIC ACCOUNT MANAGEMENT
Ownership of the development and execution of regional strategies to optimize in-store execution and drive growth in top share-driving accounts.
Build and maintain relationships with customer market managers, category managers, national account managers and those with executional influence across a portfolio of our top ‘must win’ customers.
Ensure consistency in execution strategies across regions while allowing for customization based on local market dynamics.
IN-STORE EXECUTION & PERFORMANCE OPTIMIZATION
Drive accountability for flawless in-store execution across all regions, ensuring alignment with company priorities for sales, merchandising, and promotional strategies.
Monitor execution performance across regions, leveraging data and insights to identify trends, challenges, and opportunities.
Collaborate with the Field Sales team to ensure that product placement, inventory levels, point-of-sale materials, and promotional activities are optimized across accounts and regions.
Oversee the management of the four regions, ensuring resources are allocated effectively to maximize impact.
Travel regularly to each region to conduct store visits, build relationships with retail partners, and support the Regional Account Managers in their roles.
DATA-DRIVEN DECISION MAKING & REPORTING
Analyze regional performance metrics, including sales, market share, and execution KPIs, to identify growth opportunities and areas of improvement.
Develop and present detailed performance reports and action plans to Sales Leadership Team on a regular basis.
Ensure the team is equipped with the tools and insights needed to deliver results and communicate performance effectively.
CROSS-FUNCTIONAL COLLABORATION
Partner with internal teams (National Accounts, Trade Marketing, Category Management) to align on strategies and execution plans.
Provide feedback from the field to inform product launches, promotional strategies, and business planning.
Work closely with the Sales Leadership Team to ensure the regional sales strategy aligns with the company’s overall objectives.
Qualifications
Bachelor’s degree in Business, Marketing, or a related field.
7+ years of experience in sales, account management, or retail execution, with at least 3 years in a leadership role.
Proven success in managing a team to achieve sales and execution goals in the CPG or beverage industry.
Strong leadership, coaching, and team management skills, with a track record of motivating and developing high-performing teams.
Exceptional relationship-building, communication, and negotiation skills, with experience working with senior-level retail partners.
Strong analytical skills with the ability to interpret data, track KPIs, and provide actionable insights.
Deep understanding of the Canadian retail landscape, including regional market dynamics and key accounts.
Ability to travel extensively across the assigned regions.
Fluent in French and English.
Additional Information
Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
We are seeking a dynamic and results-driven National Account Manager – Independent Wholesale to accelerate growth, execution and forge strategic partnerships within the independent wholesale channel. In this role, you will be responsible for expanding our independent wholesale footprint, developing strategic partnerships, delivering profitable volume growth, expanding assortment, enhancing in store visibility and management of the overall performance of the Red Bull brand within the wholesale channel. The ideal candidate is a motivated professional with experience in account management, a deep understanding of both wholesale and the beverage industry, excellent selling and negotiation skills with the passion for building and maintaining strong business relationships.
Job Description
LEADERSHIP & TEAM MANAGEMENT
Lead, coach, and mentor a team of four Regional Account Managers across Toronto, Montreal, Vancouver, and the Prairies, fostering a high-performance culture.
Set clear goals, expectations, and performance metrics for the team while providing regular feedback and development opportunities.
Conduct regular team meetings, one-on-one check-ins, ride withs, and performance reviews to ensure performance and alignment with business objectives.
Provide problem-solving support and guidance to the team to address regional challenges and barriers to success.
STRATEGIC ACCOUNT MANAGEMENT
Ownership of the development and execution of regional strategies to optimize in-store execution and drive growth in top share-driving accounts.
Build and maintain relationships with customer market managers, category managers, national account managers and those with executional influence across a portfolio of our top ‘must win’ customers.
Ensure consistency in execution strategies across regions while allowing for customization based on local market dynamics.
IN-STORE EXECUTION & PERFORMANCE OPTIMIZATION
Drive accountability for flawless in-store execution across all regions, ensuring alignment with company priorities for sales, merchandising, and promotional strategies.
Monitor execution performance across regions, leveraging data and insights to identify trends, challenges, and opportunities.
Collaborate with the Field Sales team to ensure that product placement, inventory levels, point-of-sale materials, and promotional activities are optimized across accounts and regions.
Oversee the management of the four regions, ensuring resources are allocated effectively to maximize impact.
Travel regularly to each region to conduct store visits, build relationships with retail partners, and support the Regional Account Managers in their roles.
DATA-DRIVEN DECISION MAKING & REPORTING
Analyze regional performance metrics, including sales, market share, and execution KPIs, to identify growth opportunities and areas of improvement.
Develop and present detailed performance reports and action plans to Sales Leadership Team on a regular basis.
Ensure the team is equipped with the tools and insights needed to deliver results and communicate performance effectively.
CROSS-FUNCTIONAL COLLABORATION
Partner with internal teams (National Accounts, Trade Marketing, Category Management) to align on strategies and execution plans.
Provide feedback from the field to inform product launches, promotional strategies, and business planning.
Work closely with the Sales Leadership Team to ensure the regional sales strategy aligns with the company’s overall objectives.
Qualifications
Bachelor’s degree in Business, Marketing, or a related field.
7+ years of experience in sales, account management, or retail execution, with at least 3 years in a leadership role.
Proven success in managing a team to achieve sales and execution goals in the CPG or beverage industry.
Strong leadership, coaching, and team management skills, with a track record of motivating and developing high-performing teams.
Exceptional relationship-building, communication, and negotiation skills, with experience working with senior-level retail partners.
Strong analytical skills with the ability to interpret data, track KPIs, and provide actionable insights.
Deep understanding of the Canadian retail landscape, including regional market dynamics and key accounts.
Ability to travel extensively across the assigned regions.
Fluent in French and English.
Additional Information
Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.