National Account Manager, E-Commerce
Red Bull
Full-time
On-site
Sydney New South Wales Australia
Sports
Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
As National Account Manager - eCommerce you will play a pivotal role in the growth of the channel owning the development and execution of Red Bull Australia’s National eCommerce strategy, establishing new business partnerships through B2B and third-party delivery services, as well as assist in managing key accounts to deliver sales, volume, and perfect online store targets.
Job Description
ACCELERATE ONLINE SALES GROWTH
• Accelerate growth with aggregators and build the B2B offering through key distributor partners.
• Manage eComm execution across key accounts (Amazon, Coles, Woolworths)
• Identify opportunities to partner, activate, share expertise, and drive mutual growth – implementing joint business plans with top customers
• Adopt a test-and-learn approach, leveraging data to make informed decisions and pivot effectively
• Drive Red Bull availability by driving distribution in existing customers and driving availability in new marketplaces
EXECUTION OF STRATEGIC PROGRAMS AND TRADE INVESTMENT DELIVERY
• Deliver the monthly business plan financial sales volume in serving units across all key accounts
• Create and execute promotional programs for new business accounts
• Manage retail media delivering insight led 360-degree execution by partnering with account teams
• Provide recommendations to maximise sales effectiveness and ROI from customer activities
• Keep within approved trade Investment budgets for permanent discounts, temporary price reduction and joint advertising targets
DEVELOP AND EXECUTE NATIONAL ECOMMERCE ACCOUNT PLANS, THROUGH RED BULL ONLINE SUCCESS MEASURE
• Work cross functionally on further improving and implementing Red Bull’s online merchandising standards
• Increase Red Bull's online market share through the delivery of a strong joint business plan and increased sales
• Negotiate trade plans to display an omni channel mindset through key activations
S&OP
• Understand and adhere to the company S&OP process and metrics, with mandatory participation and engagement in all meetings
• Provide timely and accurate promotional forecasts, both with the customer, and support internal demand planning process
• Liaise with finance in providing timely and accurate permanent discounts, temporary price reduction and joint advertising accruals
• Be responsible for processing claims in the agreed timelines and all financial impacts in relation to responsible accounts
• Manage the monthly trade spend reconciliation process
CROSS FUNCTIONAL ENGAGEMENT
• Ensure Red Bull looks like number one by working cross functionally with Brand Marketing, NAM’s and Category Development team to execute the ecommerce strategy through key customer moments
• Be the champion of online execution, working closely with trade marketing and account managers to ensure Red Bull looks like the category leader across all accounts
• Aid the finance team monthly on accruals and reconciliation of actual to forecast spend
• Work with the Accounts teams on the delivery of claims processing, payments, and discounts
ACTIVATION OF THE ‘WORLD OF RED BULL’ IN SELECTED KEY ACCOUNTS
• Engage customer partners by bringing them into the ‘World of Red Bull”
• Own key moments and create online events through an end to end online activation program (content, visibility, search).
• Work with the brand team to develop & execute key occasions across customer portfolio
Qualifications
Minimum 5 years of industry experience, including at least 2 years key account management experience
At least 2 years of eCommerce experience in pureplay or omnichannel environments
Experience in retail media, category management, or trade marketing is highly regarded
Exceptional negotiation and customer management skills
Strong communication and presentation skills
Additional Information
You warrant that:
You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
As National Account Manager - eCommerce you will play a pivotal role in the growth of the channel owning the development and execution of Red Bull Australia’s National eCommerce strategy, establishing new business partnerships through B2B and third-party delivery services, as well as assist in managing key accounts to deliver sales, volume, and perfect online store targets.
Job Description
ACCELERATE ONLINE SALES GROWTH
• Accelerate growth with aggregators and build the B2B offering through key distributor partners.
• Manage eComm execution across key accounts (Amazon, Coles, Woolworths)
• Identify opportunities to partner, activate, share expertise, and drive mutual growth – implementing joint business plans with top customers
• Adopt a test-and-learn approach, leveraging data to make informed decisions and pivot effectively
• Drive Red Bull availability by driving distribution in existing customers and driving availability in new marketplaces
EXECUTION OF STRATEGIC PROGRAMS AND TRADE INVESTMENT DELIVERY
• Deliver the monthly business plan financial sales volume in serving units across all key accounts
• Create and execute promotional programs for new business accounts
• Manage retail media delivering insight led 360-degree execution by partnering with account teams
• Provide recommendations to maximise sales effectiveness and ROI from customer activities
• Keep within approved trade Investment budgets for permanent discounts, temporary price reduction and joint advertising targets
DEVELOP AND EXECUTE NATIONAL ECOMMERCE ACCOUNT PLANS, THROUGH RED BULL ONLINE SUCCESS MEASURE
• Work cross functionally on further improving and implementing Red Bull’s online merchandising standards
• Increase Red Bull's online market share through the delivery of a strong joint business plan and increased sales
• Negotiate trade plans to display an omni channel mindset through key activations
S&OP
• Understand and adhere to the company S&OP process and metrics, with mandatory participation and engagement in all meetings
• Provide timely and accurate promotional forecasts, both with the customer, and support internal demand planning process
• Liaise with finance in providing timely and accurate permanent discounts, temporary price reduction and joint advertising accruals
• Be responsible for processing claims in the agreed timelines and all financial impacts in relation to responsible accounts
• Manage the monthly trade spend reconciliation process
CROSS FUNCTIONAL ENGAGEMENT
• Ensure Red Bull looks like number one by working cross functionally with Brand Marketing, NAM’s and Category Development team to execute the ecommerce strategy through key customer moments
• Be the champion of online execution, working closely with trade marketing and account managers to ensure Red Bull looks like the category leader across all accounts
• Aid the finance team monthly on accruals and reconciliation of actual to forecast spend
• Work with the Accounts teams on the delivery of claims processing, payments, and discounts
ACTIVATION OF THE ‘WORLD OF RED BULL’ IN SELECTED KEY ACCOUNTS
• Engage customer partners by bringing them into the ‘World of Red Bull”
• Own key moments and create online events through an end to end online activation program (content, visibility, search).
• Work with the brand team to develop & execute key occasions across customer portfolio
Qualifications
Minimum 5 years of industry experience, including at least 2 years key account management experience
At least 2 years of eCommerce experience in pureplay or omnichannel environments
Experience in retail media, category management, or trade marketing is highly regarded
Exceptional negotiation and customer management skills
Strong communication and presentation skills
Additional Information
You warrant that:
You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.