Multiplatform Producer-HighSchoolOT

Overview: 

The Multiplatform Producer is a dynamic, highly organized role responsible for creating and executing high-quality journalism, content strategy, and audience engagement for North Carolina high school sports across HighSchoolOT’s web and social media platforms. This position is ideal for a motivated self-starter who thrives in a fast-paced sports media environment and brings a sharp eye for content strategy, written and visual storytelling, and driving real audience growth.

Key Responsibilities and Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. 

• Create and deliver daily news coverage and unique storytelling for all North Carolina high school sports.
• Support the growth and enhancement of HighSchoolOT tentpole properties, such as HSOT Insider, The Rundown Newsletter, and HighSchoolOT social media channels.
• Attend high school sporting events to capture photos, video, and write reports for HighSchoolOT’s web and social platforms.
• Develop and publish original, high-engagement social media content.
• Produce written and visual feature stories on athletes, events, and community narratives that strengthen HighSchoolOT’s editorial voice.
• Update evergreen content, profiles, and trackers with fresh information.
• Research statistics, trends, and big-picture storylines to inform coverage.
• Create previews and preview-style content ahead of each sports season.
• Assist with sports data entry into the proprietary HighSchoolOT platform.
• Cultivate strong relationships with freelancers, coaches, athletes, and decision-makers across North Carolina high school sports.
• Represent HighSchoolOT through appearances on the brand’s podcast and radio segments.
• Collaborate with the sales team to deliver on client expectations, including content deliverables.

Required Qualifications:  

• A Bachelor’s degree in Journalism, Communications, Media, Marketing, or related field, or a minimum of 2 years of related experience in sports journalism or sports digital content creation.

• Strong writing, editing, and visual storytelling skills. 
• Proficiency in social media management, analytics, and scheduling platforms. 
• Experience shooting sports action photos and/or highlight videos.
• Solid knowledge of high school sports. 
• Excellent organizational skills and interpersonal communication. 
• Ability to travel regularly to high school events across North Carolina. Must have reliable transportation and a valid driver’s license.

Preferred Qualifications: 

• Deep knowledge of North Carolina high school sports.
• Experience appearing on sports podcasts or radio
• Familiarity with photo/video editing software and content management systems (CMS)
• Working knowledge of Adobe Creative Suite (Photoshop, Premiere, etc.). 
• Event coordination experience.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to regularly travel to high school sports events is required.
• Ability to stand for extended periods during event coverage.
• Must be able to carry and operate camera equipment or other production tools (up to 25lbs).
• Occasional long hours during peak sports seasons or special events.

• Must be comfortable working outdoors in varying weather conditions.

Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• This position requires a flexible schedule, including frequent evening and weekend work to cover live sporting events.
• Combination of office, remote, and on-location work at high school athletic facilities.
• Fast-paced, deadline-driven environment, especially during sports seasons.
• Frequent use of computers, phones, and digital editing equipment.

Benefits: 

• Competitive salary based on experience.
• Benefits package including:

• Comprehensive health insurance plan options
• Vision and Dental Insurance
• Company sponsored life insurance
• Numerous voluntary benefit options – legal plans, pet insurance, discounted home, auto and more!
• 401K with company match
• Generous paid time off
• 9 paid company holidays

• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.

• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

• A pre-employment drug screening is required. 
• Capitol Broadcasting Company participates in E-Verify. 
• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.