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Membership Acquisition Coordinator

Essendon Football Club
Full-time
On-site
Victoria, Australia
Sports

• Drive membership growth through smart sales campaigns

• Connect passionate fans to the club they love

• Experience professional growth and exclusive perks

About us

The Essendon Football Club – “The Bombers” – are a professional sporting organisation in the Australian Football League, home to several teams, including AFL, AFLW, VFL, VFLW and Wheelchair Football programs. But we’re more than the game. At Essendon, unity binds us. We firmly believe that our strength comes from standing together as One Club, embracing our rich diversity, and uniting around a shared purpose. Our passion fuels every kick, every play, and every decision.

The essence of the Essendon legacy is deeply woven into the fabric of the Australian sporting calendar, through significant events such as the ANZAC Day and Dreamtime clashes, underscoring our commemoration and connection to national identity. Our heritage sets us apart, shaping our ethos and inspiring our journey. We strive to be better every day, pushing the boundaries and relentlessly pursuing excellence. But amidst the intensity of competition, respect remains paramount. We care about our impact on others, whether it’s our teammates, opponents, or our community. When we ‘Don the Sash’, we do so with unity, passion, excellence, and respect guiding our every move, Always Striving toward our next triumph on the premiership stage.

About the role

Play a vital part in growing our Bombers community. We’re looking for a driven and people-focused Membership Acquisition Coordinator to help us reach our goal of 100,000+ members. In this exciting role, you’ll be at the heart of our outbound sales efforts, reconnecting with past members, welcoming new ones, and bringing the Bombers spirit to life for fans across the country.

You’ll develop and implement acquisition campaigns, work closely with our call centre team, and help turn leads into loyal members. With your strong sales instincts and eye for opportunity, you’ll support targeted strategies and drive conversion across multiple channels. This is a hands-on, fast-paced role with match day and event involvement, and the chance to make a meaningful impact on the Club’s growth and connection with its community.

About you

You thrive in a results-driven environment and love connecting with people. With a few years of outbound sales experience under your belt, you’re confident picking up the phone, building rapport quickly, and closing a deal with ease. You’re comfortable working towards daily KPIs and targets and are motivated by the buzz of team success.

You’ll also bring:

  • Strong communication and negotiation skills
  • Proven experience building and managing a sales pipeline
  • A customer-first mindset and passion for creating great experiences
  • Proficiency with CRM systems and the Microsoft Office Suite
  • A keen interest in sport, entertainment, or member-based organisations (preferred)
  • A tertiary qualification in Sport, Business or Marketing is desirable, but not essential.

The Perks

  • Flexibility that Works for Everyone. Life doesn’t always fit into a 9-to-5 schedule, and neither do we! Enjoy hybrid work arrangements and flexible hours.
  • Extra Time Off? Absolutely! On top of standard leave, EFC People get up to 10 additional leave days each year, aligning with Footy Department mini-breaks or at the discretion of our Executive Team.
  • Family Comes First. We know family is your priority, and it’s ours too. That’s why we offer generous paid parental leave for both primary and non-primary carers.
  • Fitness & Wellbeing Perks. Take care of your mind and body with our Wellbeing program, run in partnership with Converge. Plus, enjoy access to our state-of-the-art elite fitness facilities and heavily discounted access to Windy Hill Fitness Centre for you and your partner.
  • Level Up Your Career. At EFC, we never stop learning! All team members have access to the EFC Elevate Program, with face-to-face and online learning designed to support your professional growth.
  • And That’s Not All! Enjoy exclusive discounts from our Commercial Partners, plus two Flexi Home & Away memberships giving you access to all Essendon home & away games at Marvel Stadium and the MCG. Add in free onsite parking at our state-of-the-art HQ, The Hangar, and exclusive inner sanctum events and experiences!

Please keep reading…

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they tick every box. So, if you think you have what it takes, but don’t currently meet all the criterial, please still consider applying.

At the Essendon Football Club, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and empowered. We welcome candidates of all backgrounds, experiences, and perspectives to join our team. Our goal is to create an environment where everyone can thrive and contribute their best work.

To Apply

Please submit your application as soon as possible as shortlisting will commence immediately. Please include in your cover letter why you are a great fit for this role, and why you want to work with Essendon Football Club. Cover letters should be no more than one page, outlining what you can bring to this position.

With our commitment to promoting and protecting the safety and wellbeing of children and young people in our care, we undertake several screening processes to ensure this commitment is upheld. This includes ensuring all our people hold a valid employee Working with Children/Vulnerable People check and a satisfactory criminal history record check.

All applications will be treated with respect and confidentiality, and we endeavour to provide timely responses.

We politely ask not to be approached by recruitment agencies at this time.