Marketing Manager - Customer Engagement
NBCUniversal
Full-time
On-site
Minneapolis Minnesota United States
Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
NBC Sports Next is where sports and technology intersect. We’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology. We’re a subdivision of NBC Sports and home to leading technology platforms and digital applications for Youth & Recreational Sports; Golf; and Emerging Media.
At NBC Sports Next, we equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; SportsEngine Play, the first ever streaming service for youth and amateur sports, GolfNow, the leading online tee time marketplace and provider of golf course operations technology; and GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, instructional content and more.
This role is part of our Youth & Recreational Sports group, comprised of technology platforms such as SportsEngine HQ, SportsEngine Motion, SportsEngine Play and SportsEngine Tourney. We enable athletes, parents, coaches and team administrators in the youth and recreational space to manage their organizations, collect payments, share schedules, find programs to participate in and connect with other families. Additionally, NCSI enables leagues and organizations to properly screen and train coaches in an effort to keep kids safe.
Job Description
We are seeking a Marketing Manager to grow and nurture businesses & organizations leveraging SportsEngine technology. We’re looking for a B2B marketer who is able to develop marketing campaigns & Go-To-Market initiatives to ensure SportsEngine’s continued success. This individual will lead the overall retention & upsell strategy for our portfolio of B2B products and customer bases. The role has direct responsibility for implementing behaviorally-triggered customer communications, designing and implementing a customer upsell, cross sell, and retention strategies to support sales and account management.
Job Duties
Develop retention, cross-sell, and upsell marketing strategies and plans to meet business objectives and maximize revenue across our portfolio of software platforms.
Own the customer journey and optimization driving adoption of ancillary services and customer enablement.
Develop testing matrices and methodologies, optimization efforts, and campaign analysis.
Serve as a connector and trusted partner between Sales, Account Management, Customer Success, Channel Partners, Creative and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to retain customers and expand usage.
Manage and prioritize multiple initiatives and efforts in accordance with business and customer impact.
Work closely with product marketing to ensure key messages, value proposition, and competitive advantages are consistently & clearly communicated to customers.
Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.
Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning.
Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices.
Other duties as assigned.
Qualifications
Basic Qualifications
Four-year BS or BA degree
Five or more years of marketing experience
Experience in Subscription Marketing, a B2B Sales upsell/cross-sell role, or within eCommerce is recommended
Experience with CRM software programs like Salesforce, Marketing Cloud, Marketo, InlineManual, Intercom (or similar)
Deep knowledge of the customer journeys and sales funnels
Experience building behavior-based marketing tactics that drive conversions and reduce churn
Strong public speaker and presenter, able to effectively lead meetings, teams, and taskforces
High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere
Team player with the ability to foster strong relationships across multiple levels and functions within the organization
Experience in balancing departmental relationships and work streams, with a demonstrated ability to successfully prioritize and manage
Ability to act as an internal and external advocate for projects, and engage appropriate stakeholders in risk identification and mitigation
Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
Highly analytical
Experience leveraging customer insights to drive strategy
Strong planning, organizational and project management skills
Excellent written and verbal communication and presentation skills and the ability to tailor your message to different audiences
Additional Requirements
Hybrid: This position has been designated as hybrid, generally contributing from the Minneapolis office a minimum of three days per week.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
NBC Sports Next is where sports and technology intersect. We’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology. We’re a subdivision of NBC Sports and home to leading technology platforms and digital applications for Youth & Recreational Sports; Golf; and Emerging Media.
At NBC Sports Next, we equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; SportsEngine Play, the first ever streaming service for youth and amateur sports, GolfNow, the leading online tee time marketplace and provider of golf course operations technology; and GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, instructional content and more.
This role is part of our Youth & Recreational Sports group, comprised of technology platforms such as SportsEngine HQ, SportsEngine Motion, SportsEngine Play and SportsEngine Tourney. We enable athletes, parents, coaches and team administrators in the youth and recreational space to manage their organizations, collect payments, share schedules, find programs to participate in and connect with other families. Additionally, NCSI enables leagues and organizations to properly screen and train coaches in an effort to keep kids safe.
Job Description
We are seeking a Marketing Manager to grow and nurture businesses & organizations leveraging SportsEngine technology. We’re looking for a B2B marketer who is able to develop marketing campaigns & Go-To-Market initiatives to ensure SportsEngine’s continued success. This individual will lead the overall retention & upsell strategy for our portfolio of B2B products and customer bases. The role has direct responsibility for implementing behaviorally-triggered customer communications, designing and implementing a customer upsell, cross sell, and retention strategies to support sales and account management.
Job Duties
Develop retention, cross-sell, and upsell marketing strategies and plans to meet business objectives and maximize revenue across our portfolio of software platforms.
Own the customer journey and optimization driving adoption of ancillary services and customer enablement.
Develop testing matrices and methodologies, optimization efforts, and campaign analysis.
Serve as a connector and trusted partner between Sales, Account Management, Customer Success, Channel Partners, Creative and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to retain customers and expand usage.
Manage and prioritize multiple initiatives and efforts in accordance with business and customer impact.
Work closely with product marketing to ensure key messages, value proposition, and competitive advantages are consistently & clearly communicated to customers.
Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.
Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning.
Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices.
Other duties as assigned.
Qualifications
Basic Qualifications
Four-year BS or BA degree
Five or more years of marketing experience
Experience in Subscription Marketing, a B2B Sales upsell/cross-sell role, or within eCommerce is recommended
Experience with CRM software programs like Salesforce, Marketing Cloud, Marketo, InlineManual, Intercom (or similar)
Deep knowledge of the customer journeys and sales funnels
Experience building behavior-based marketing tactics that drive conversions and reduce churn
Strong public speaker and presenter, able to effectively lead meetings, teams, and taskforces
High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere
Team player with the ability to foster strong relationships across multiple levels and functions within the organization
Experience in balancing departmental relationships and work streams, with a demonstrated ability to successfully prioritize and manage
Ability to act as an internal and external advocate for projects, and engage appropriate stakeholders in risk identification and mitigation
Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
Highly analytical
Experience leveraging customer insights to drive strategy
Strong planning, organizational and project management skills
Excellent written and verbal communication and presentation skills and the ability to tailor your message to different audiences
Additional Requirements
Hybrid: This position has been designated as hybrid, generally contributing from the Minneapolis office a minimum of three days per week.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].