Manager, Campaign Insights
NBCUniversal
Full-time
On-site
New York NEW YORK United States
Sports
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
The Advertising & Partnerships Insights & Measurement team is seeking a Manager to join our growing Campaign Insights team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?
The Manager position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events (e.g., BravoCon, Thanksgiving Day Parade and sports properties like NFL Sunday Night Football, NBA & FIFA World Cup). This highly visible position also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and
Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
Support supervisor and the broader Impact team on key Sales priorities and initiatives
Manage, train, and motivate onboarding analysts
Collaborate across NBCU Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders
Qualifications
Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field
Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
Experience with syndicated and/or custom brand impact and attribution partners. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, and others
General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
Proven data analyzation, interpretation and visualization skills
Desired Characteristics:
Experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus
Strategic thinker with a deep interest in media, analytics and/or marketing
Story driven problem solver able to interpret and visualize data with client needs in mind
Highly organized and detail-oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines
Strong communication skills, both oral and written
Ability to work independently and as part of a team
Naturally curious, resourceful and motivated
Open-minded and able to incorporate feedback and learnings into future
Additional Requirements:
This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $120,000 (bonus eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
The Advertising & Partnerships Insights & Measurement team is seeking a Manager to join our growing Campaign Insights team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?
The Manager position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events (e.g., BravoCon, Thanksgiving Day Parade and sports properties like NFL Sunday Night Football, NBA & FIFA World Cup). This highly visible position also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and
Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
Support supervisor and the broader Impact team on key Sales priorities and initiatives
Manage, train, and motivate onboarding analysts
Collaborate across NBCU Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders
Qualifications
Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field
Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
Experience with syndicated and/or custom brand impact and attribution partners. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, and others
General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
Proven data analyzation, interpretation and visualization skills
Desired Characteristics:
Experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus
Strategic thinker with a deep interest in media, analytics and/or marketing
Story driven problem solver able to interpret and visualize data with client needs in mind
Highly organized and detail-oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines
Strong communication skills, both oral and written
Ability to work independently and as part of a team
Naturally curious, resourceful and motivated
Open-minded and able to incorporate feedback and learnings into future
Additional Requirements:
This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $120,000 (bonus eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].