Field Sales & Trade Marketing Manager Caribbean
Red Bull
Full-time
On-site
Santo Domingo Distrito Nacional Dominican Republic
Sports
Company Description
To lead and integrate Field Sales execution and Trade Marketing strategy in order to maximize Off Premise performance. The role defines and executes the Perfect Store strategy, drives sales fundamentals, enables superior in-store execution, and translates brand and marketing strategy into impactful trade, shopper, and field execution while protecting brand image and values.
Job Description
Field Sales Leadership & Execution
Lead, plan, and track field sales routines.
Drive execution excellence in priority stores.
Deliver KPIs: coverage, distribution, placements, Perfect Store, sales.
Support execution through audits, blitzes, merchandising and displays.
Trade Marketing Strategy & Activation
Develop and execute trade marketing strategies.
Translate marketing plans into sales execution.
Lead consumer and shopper activations.
Own trade calendar and execution alignment.
Perfect Store & POS Excellence
Define Perfect Store standards by channel.
Lead POS planning, ordering and rollout.
Ensure global POS compliance and brand guidelines.
Business Insights & Performance Management
Lead sales analysis and reporting.
Identify opportunities and execution gaps.
Evaluate promotions and initiatives.
Training, Coaching & Capability Development
Train and coach field sales and distributor teams.
Ensure execution standards and routines.
Merchandising & Agency Management
Coordinate outsourced merchandising services.
Define KPIs and conduct service audits.
Cross-Functional & International Coordination
Act as point of contact for international trade teams.
Coordinate with Sales, Marketing, Finance, Logistics.
Budget & Project Management
Support budget planning and tracking.
Lead trade-led projects and initiatives.
Qualifications
University Degree in Business, Marketing or related field
Minimum 5 years FMCG experience in Field Sales, Trade Marketing, Business Insights or Key Account Management
Strong FMCG market understanding
Analytical skills
Commercial acumen
Ability to influence
Strong communication skills
Fluent English
Advanced MS Office skills
Valid driving license
To lead and integrate Field Sales execution and Trade Marketing strategy in order to maximize Off Premise performance. The role defines and executes the Perfect Store strategy, drives sales fundamentals, enables superior in-store execution, and translates brand and marketing strategy into impactful trade, shopper, and field execution while protecting brand image and values.
Job Description
Field Sales Leadership & Execution
Lead, plan, and track field sales routines.
Drive execution excellence in priority stores.
Deliver KPIs: coverage, distribution, placements, Perfect Store, sales.
Support execution through audits, blitzes, merchandising and displays.
Trade Marketing Strategy & Activation
Develop and execute trade marketing strategies.
Translate marketing plans into sales execution.
Lead consumer and shopper activations.
Own trade calendar and execution alignment.
Perfect Store & POS Excellence
Define Perfect Store standards by channel.
Lead POS planning, ordering and rollout.
Ensure global POS compliance and brand guidelines.
Business Insights & Performance Management
Lead sales analysis and reporting.
Identify opportunities and execution gaps.
Evaluate promotions and initiatives.
Training, Coaching & Capability Development
Train and coach field sales and distributor teams.
Ensure execution standards and routines.
Merchandising & Agency Management
Coordinate outsourced merchandising services.
Define KPIs and conduct service audits.
Cross-Functional & International Coordination
Act as point of contact for international trade teams.
Coordinate with Sales, Marketing, Finance, Logistics.
Budget & Project Management
Support budget planning and tracking.
Lead trade-led projects and initiatives.
Qualifications
University Degree in Business, Marketing or related field
Minimum 5 years FMCG experience in Field Sales, Trade Marketing, Business Insights or Key Account Management
Strong FMCG market understanding
Analytical skills
Commercial acumen
Ability to influence
Strong communication skills
Fluent English
Advanced MS Office skills
Valid driving license