Director, Digital Data Implementation
NBCUniversal
Full-time
On-site
New York NEW YORK United States
Sports
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.
We are seeking a seasoned and strategic leader to join our team as the Director of Digital Data Implementation. In this role, you will lead the development and execution of our digital analytics data collection strategy, ensuring precise and scalable implementation across TV, web, and mobile platforms. You’ll partner closely with stakeholders across product, engineering, marketing, and analytics to translate business goals into actionable data collection frameworks that drive insights, optimize experiences, and support enterprise measurement needs.
Key Responsibilities:
Lead the full end-to-end lifecycle of digital data collection implementation across all platforms, ensuring solutions are reliable, scalable, privacy-compliant, and maintain the highest standards of data integrity.
Define and manage technical requirements and solution designs for Adobe Edge Network, Adobe Analytics, and associated streaming APIs (Data Feeds, Data Warehouse Files, Exports).
Partner with product, engineering, analytics, and marketing teams to align data strategies with core business objectives and KPIs.
Advocate for best-in-class data collection practices, including robust data layer architecture, consistent tagging strategies, and metadata standardization.
Oversee audit processes and validation workflows to ensure accuracy and completeness of data collection, resolving discrepancies as needed.
Stay ahead of trends and innovations in digital analytics, including Adobe Experience Platform (AEP), XDM schemas, and media measurement integrations.
Provide thought leadership in integrating cross-platform measurement tools, including Nielsen, ComScore, Conviva, and others.
Drive continuous improvement through automation, documentation, and optimization of implementation processes.
Manage and develop a high-performing technical implementation team, fostering a culture of excellence, innovation, and accountability.
Qualifications
Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related discipline.
At least 8 years of tactical experience in digital data implementation, including deep expertise with Adobe Edge Network APIs and XDM-based data modeling.
Proven experience implementing media measurement tools (e.g., Nielsen DCR, ComScore, Conviva) within large-scale digital media ecosystems.
Strong technical fluency in JavaScript, HTML, and CSS, with a solid grasp of mobile app frameworks and data layer architecture.
Expert-level knowledge of Adobe Analytics, Adobe Tag (formerly Launch), and associated tag management and debugging tools.
Working familiarity with streaming media tracking and server-side measurement strategies.
Strong analytical acumen with the ability to interpret and troubleshoot complex tracking logic across multiple platforms.
Demonstrated experience managing teams, including setting objectives, delegating tasks, and evaluating performance.
Exceptional organizational, project management, and communication skills.
Preferred Characteristics:
Adobe Certified Expert (ACE) certification or equivalent is strongly preferred.
Advanced degree in Computer Science, Information Systems, Marketing, or a related discipline.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $150,000 - $200,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.
We are seeking a seasoned and strategic leader to join our team as the Director of Digital Data Implementation. In this role, you will lead the development and execution of our digital analytics data collection strategy, ensuring precise and scalable implementation across TV, web, and mobile platforms. You’ll partner closely with stakeholders across product, engineering, marketing, and analytics to translate business goals into actionable data collection frameworks that drive insights, optimize experiences, and support enterprise measurement needs.
Key Responsibilities:
Lead the full end-to-end lifecycle of digital data collection implementation across all platforms, ensuring solutions are reliable, scalable, privacy-compliant, and maintain the highest standards of data integrity.
Define and manage technical requirements and solution designs for Adobe Edge Network, Adobe Analytics, and associated streaming APIs (Data Feeds, Data Warehouse Files, Exports).
Partner with product, engineering, analytics, and marketing teams to align data strategies with core business objectives and KPIs.
Advocate for best-in-class data collection practices, including robust data layer architecture, consistent tagging strategies, and metadata standardization.
Oversee audit processes and validation workflows to ensure accuracy and completeness of data collection, resolving discrepancies as needed.
Stay ahead of trends and innovations in digital analytics, including Adobe Experience Platform (AEP), XDM schemas, and media measurement integrations.
Provide thought leadership in integrating cross-platform measurement tools, including Nielsen, ComScore, Conviva, and others.
Drive continuous improvement through automation, documentation, and optimization of implementation processes.
Manage and develop a high-performing technical implementation team, fostering a culture of excellence, innovation, and accountability.
Qualifications
Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related discipline.
At least 8 years of tactical experience in digital data implementation, including deep expertise with Adobe Edge Network APIs and XDM-based data modeling.
Proven experience implementing media measurement tools (e.g., Nielsen DCR, ComScore, Conviva) within large-scale digital media ecosystems.
Strong technical fluency in JavaScript, HTML, and CSS, with a solid grasp of mobile app frameworks and data layer architecture.
Expert-level knowledge of Adobe Analytics, Adobe Tag (formerly Launch), and associated tag management and debugging tools.
Working familiarity with streaming media tracking and server-side measurement strategies.
Strong analytical acumen with the ability to interpret and troubleshoot complex tracking logic across multiple platforms.
Demonstrated experience managing teams, including setting objectives, delegating tasks, and evaluating performance.
Exceptional organizational, project management, and communication skills.
Preferred Characteristics:
Adobe Certified Expert (ACE) certification or equivalent is strongly preferred.
Advanced degree in Computer Science, Information Systems, Marketing, or a related discipline.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $150,000 - $200,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].