Data Insights Lead

About us

Joining the Hawthorn Football Club represents a unique opportunity to work in a fast paced, elite sporting environment where you can be yourself and thrive.

Our Club’s values and One Club philosophy across our men’s and women’s football programs ensures that inclusion and diversity are at the core of all we do. You will work and thrive in an environment that is committed to excellence and supported by a culture of wellbeing and work/family balance.

Our strategic priorities guide the Club to deliver long term objectives to continually grow, innovate and achieve on-field success. We are excited to be moving into our new state of the art home Kennedy Community Centre in Dingley. We are committed to creating a supportive environment in which people feel connected to our football club and to each other. Importantly we want to have fun!

About the role

The Data Insights Lead plays a pivotal role in advancing the Club’s data analytics function. This position is responsible for transforming raw consumer, commercial, and operational data into actionable insights that drive data-informed decision-making. The role contributes to the Club’s data strategy and fosters innovation across the organisation.

The successful candidate will directly influence decisions that enhance membership and ticketing outcomes, increase attendance and yield, improve partner reporting and value, and streamline business operations. This role is hands-on, building reliable reporting, conducting targeted analyses, leading experiments, and partnering with stakeholders to embed data into everyday decision-making.

Key Responsibilities

• Design and deliver data models, dashboards, and automated reports to visualize key performance indicators and trends across business functions.

• Provide insights into audience needs and behaviours to support commercial, consumer, and marketing strategies.

• Develop and implement strategies for data curation, quality, governance, and ethical usage.

Other Responsibilities:

• Collaborate with senior leaders and cross-functional teams, acting as a liaison between data systems and business departments.

• Assist in managing data systems and pipelines, including ETL processes, to ensure efficient data flow and integrity.

• Analyse complex data sets to generate actionable insights that inform strategic decisions and drive innovation.

• Stay informed on emerging technologies and industry trends, identifying opportunities for innovation.

Qualifications and Experience

Essential:

• At least 3 years’ experience in a data analytics and/or data transformation role, preferably within a consumer-focused organisation.

• Strong technical proficiency with data visualisation tools (Tableau and/or Looker preferred), data warehousing technologies (e.g. Snowflake, BigQuery), and data processing tools (SQL, Excel, Python or R).

• Advanced skills in data wrangling.

Highly Desirable:

• Clear analytical thinking, with the ability to analyse complex data sets, identify trends, solve problems, and visually communicate insights.

• Familiarity with CRM systems (such as Salesforce) and marketing automation tools (Marketing Cloud preferred).

• Exposure to data modelling and/or machine learning techniques, with the ability to undertake sophisticated modelling and analysis to derive actionable insights.

• A strong interest in artificial intelligence, emerging technologies, and digital platforms.

This is a full-time, permanent opportunity.

Our offer to you

As a Hawthorn Football Club employee, you will work in a supportive, values driven and harmonious team. You will be challenged and provided with opportunities to learn new things, grow, and develop. Our initiatives which drive wellbeing, connection and performance include:

• Access to gym facilities

• Special offers and discounts through our Corporate Partners

• Professional development opportunities – inhouse and external

• One Club memberships to enjoy games with your family and friends

Please submit your application including your resume and cover letter by 6th October 2025

The Hawthorn Football Club is an Equal Opportunity Employer and encourages applications from suitably qualified and diverse candidates. We welcome applicants who reflect the diversity of the Australian community and encourages applicants from the following backgrounds to apply:

– Aboriginal and Torres Strait Islander

– Culturally and linguistically diverse

– LGBTIQ+

– People with a disability

We provide a welcoming, safe, and flexible approach to work and provide an environment that benefits from and enables the best from everyone.

As an organisation we are committed to protecting children and young people from harm. It is essential that anyone involved with the Hawthorn Football Club understands their responsibility in relation to child safety. Our organisation requires all applicants to obtain a ‘Working with Children Check’ prior to appointment.