CRM Manager
NBCUniversal
Full-time
On-site
Central LA California United States
Sports
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.
The Position
Peacock is looking for a CRM Manager to lead the campaign execution process for our ad hoc email marketing campaigns. This role will work on the CRM team and lead a team of Specialists who will own the build and deployment process of email marketing communications. A successful candidate understands data workflows, customer segmentation, testing best practices, and has a knack for detail.
Responsibilities
Partner closely with Design, Audience, and Strategy teams to develop best in class email marketing campaigns.
Leverage marketing tools and available functionalities to drive innovation, recommend ways to utilize the existing tech stack to create new efficiencies, and ensure the right message gets sent to the right user at the right time.
Own the end-to-end campaign process, including campaign planning, creative development, deployment, and monitoring.
Develop briefs and rollout project plans for new features – ensure A/B testing best practices are applied, a clear measurement framework is outlined, and tests are conducted and documented.
Provide operational support by identifying new opportunities to streamline internal workflows.
Lead solutioning and troubleshooting with vendors to ensure a cohesive consumer messaging journey and support the ongoing audit of lifecycle marketing campaigns to drive customer engagement.
Qualifications
Qualifications/Requirements
4+ years relevant email marketing and email operations experience.
Excellent organizational and prioritization skills, with project management experience.
Excellent written and verbal communication; good listener with the ability to internalize feedback.
Experience working cross-functionally with marketing strategy teams, analytics, and creative teams.
Experience managing direct reports.
Entertainment industry marketing experience preferred.
Accountable, able to effectively manage time, hitting all deliverables without need for reminders.
Team player who also demonstrates leadership skills in a matrix managed organization with multiple stakeholders.
Advanced knowledge of HTML, Adobe Creative Suite, and email coding best practices.
Experience with Braze or a similar ESP.
Additional Requirements
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $90,000-$115,000. This position is bonus and long-term incentive eligible.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.
The Position
Peacock is looking for a CRM Manager to lead the campaign execution process for our ad hoc email marketing campaigns. This role will work on the CRM team and lead a team of Specialists who will own the build and deployment process of email marketing communications. A successful candidate understands data workflows, customer segmentation, testing best practices, and has a knack for detail.
Responsibilities
Partner closely with Design, Audience, and Strategy teams to develop best in class email marketing campaigns.
Leverage marketing tools and available functionalities to drive innovation, recommend ways to utilize the existing tech stack to create new efficiencies, and ensure the right message gets sent to the right user at the right time.
Own the end-to-end campaign process, including campaign planning, creative development, deployment, and monitoring.
Develop briefs and rollout project plans for new features – ensure A/B testing best practices are applied, a clear measurement framework is outlined, and tests are conducted and documented.
Provide operational support by identifying new opportunities to streamline internal workflows.
Lead solutioning and troubleshooting with vendors to ensure a cohesive consumer messaging journey and support the ongoing audit of lifecycle marketing campaigns to drive customer engagement.
Qualifications
Qualifications/Requirements
4+ years relevant email marketing and email operations experience.
Excellent organizational and prioritization skills, with project management experience.
Excellent written and verbal communication; good listener with the ability to internalize feedback.
Experience working cross-functionally with marketing strategy teams, analytics, and creative teams.
Experience managing direct reports.
Entertainment industry marketing experience preferred.
Accountable, able to effectively manage time, hitting all deliverables without need for reminders.
Team player who also demonstrates leadership skills in a matrix managed organization with multiple stakeholders.
Advanced knowledge of HTML, Adobe Creative Suite, and email coding best practices.
Experience with Braze or a similar ESP.
Additional Requirements
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $90,000-$115,000. This position is bonus and long-term incentive eligible.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].