Creative Content Coordinator

About the Carlton Football Club

The Carlton Football Club is one of Australia’s oldest and most prominent sport institutions. Founded in 1864, the Club’s headquarters and training facilities are located in Carlton at IKON Park, our traditional home ground. Our IKON Park redevelopment is now complete, and we are proud of our state-of-the-art facilities that supports our high-performance environment. We are passionate about our contribution to the Community and foster an inclusive and welcoming culture where our values are at the core of who we are and what we do.

About the Role

The Creative Content Coordinator is responsible for supporting the creation, coordination and distribution of the Carlton Football Club’s digital content across all platforms, including the website, social media channels and mobile app.

This position reports directly to the Digital Content Manager and is instrumental in enhancing fan engagement and retention by delivering strategic, compelling, and high-impact content. A core focus of the role is on short-form and vertical video content that aligns with platform-specific trends, enabling the Club to connect with diverse audiences in innovative and engaging ways.

The ideal candidate will be a forward-thinking, highly organised, and innovative individual. With an ability to identify key storytelling moments, emerging trends and high-impact, shareable content opportunities, they will work to position the Carlton Football Club at the forefront of the AFL media and content space

They will work closely with teams within the Marketing, Communications and Digital department, as well as other areas of the business, to help deliver content that support the objectives of the Club and drive brand awareness and engagement with fans.

Key Responsibilities

• Produce a wide range of content for the Carlton Football Club’s digital channels, including the Club’s social media, website and app
• Plan, shoot, edit and publish high-quality short-form and vertical video content optimised for platforms such as TikTok, Instagram and YouTube
• Capture behind-the-scenes moments, and other storytelling opportunities in real-time
• Proactively identify news and content opportunities to engage fans
• Conduct player interviews on match days and throughout the week
• Write content for the Club’s website, including news articles, feature stories, and other editorial pieces
• Capture high-quality photography including match days, training sessions, and behind-the-scenes moments
• Publish content across the Carlton Football Club’s channels
• Maintain the Club’s digital channels to ensure they provide users with the best possible experience
• Actively monitor, manage and maintain social media channels
• Engage with Carlton’s online community and identify content opportunities
• Engage proactively in strategic planning, creative discussions, and content development
• Ability to collaborate with the wider Marketing and Communications team, as well as other departments across the organisation
• Support relevant internal departments on how to leverage online engagement to help drive their business goals
• Assist in external content production for partners and other stakeholders where relevant

Experience, Skills and Attributes

• Tertiary qualification in Marketing, Media, Journalism or a related field
• Three years of experience in digital content creation or a similar role
• In-depth knowledge of all social media channels including Meta, Instagram, Twitter, TikTok, YouTube and more
• Up-to-date understanding of social media trends, algorithm changes, and storytelling techniques across all platforms
• Demonstrated experience in content ideation and video editing, with proven results
• Proficiently in short-form video productive for a variety of platforms, ideally within a fast-paced environment
• Experience using a CMS, preferably PULSE CMS and Wordpress
• Competent in using Adobe Suite particularly Photoshop, Premiere and Audition
• Strong journalistic, written and editorial skills
• Strong written and verbal communication skills
• Excellent time management, organisational skills and attention to detail
• Ability to collaborate and work effectively as part of a team
• Strong interpersonal skills and ability to build relationships and trust
• Proven capacity to multi-task, often to short deadlines
• Creative thinker with a passion for digital engagement and storytelling
• Willingness to work outside of regular business hours, including weekends and match days, as required

Benefits and Culture

Carlton’s values underpin how the Club operates, describing how our people work together, interact and behave. The Club is passionate about its culture, focused on cultivating a unique sense of belonging and connection. In addition, we offer our people flexible working, learning and development opportunities, as well as employee benefits such as membership, café and retail discounts, alongside working in a world-class sporting amenity.

How to Apply

Please submit your current resume and cover letter addressed to the People and Culture Advisor by 5:00pm Friday 1 August.

The Carlton Football Club is an equal opportunity employer and a place who welcomes all. We encourage people with diverse experiences and backgrounds to apply. This includes, but is not limited to, those from the Aboriginal and Torres Strait Islander, Culturally and Linguistically Diverse, and LGBTQIA+ communities. We are committed to fostering a workplace environment which is inclusive, safe, and flexible. All applicants will be considered based on the relevance of their abilities to the role and their alignment with our Club Values.

The Carlton Football Club is committed to providing a welcoming environment where the safety and wellbeing of all children and young people involved in our programs, services, activities, events, and the broader community, will always be our first priority. All staff must hold (or be willing to obtain) a current Victorian Working With Children Check as part of their employment with the Club.