Club Account Director, Fan Experience & Transactional Marketing
The National Football LeagueThe Club Business Development team supports the 32-member clubs in all aspects of their business operations, serving as liaisons to both the Clubs and the League. The team utilizes a combination of analytics and functional expertise in sales and marketing to develop 'next practices' and facilitates the sharing of 'best practices' between clubs.
Club Business Development is seeking a Club Account Director to join the team and serve as a trusted business consultant for a designated set of NFL clubs. Account Directors are the main day-to-day liaison and first point of contact for club leadership on many business matters, and a trusted voice at the league office to help guide business decisions and provide strategic support on club initiatives. This role will also be asked to drive strategy across Club fan engagement initiatives, tentpole club engagement and support, and other key Club and League strategies in support of all 32 clubs.
Description of Responsibilities
Main responsibilities of the Club Account Director role will include:
- Building relationships with senior members of club staff (ownership, club presidents, leadership across all business verticals) for the designated clubs, including through in-market visits
- Identify strengths, opportunities, and threats to the club's business model through a holistic understanding of their business.
- Advise on business strategies to advance the club’s efforts within their local marketplace. This will include efforts across Ticketing, Sponsorship, Marketing, Game Presentation, Premium, Analytics/Strategy, Stadium innovation, Staffing structure, etc.
- Share industry best practices based on specific business needs
- Collaborate with other members of the Club BD staff to identify industry trends
- Play a key role in all 32 league meetings, workshops and calls. This could also include driving the strategy for calls and meetings.
- Collaborate with all NFL League Office departments that touch club business, including Club Digital, Media Strategy, Sponsorship, Marketing, Consumer Products, Club & Labor Finance, Data & Analytics, and more.
- Serve as liaison between League and Clubs by managing key communications and meetings
- Assist in data collection efforts
- Work with Club Business Development analytics staff on reporting, data-led insights, and additional studies/initiatives
- Drive fan engagement strategies with the clubs, including through programs like the Fan Experience Program, Domestic and Global Fan of the Year initiatives, Season Ticket Member “Membership Club”, Club Viewing parties, etc.
- Drive strategic participation and engagement with clubs around NFL tentpole events. Those responsibilities include, but are not limited to: Participating Team Oversight & Support (for Super Bowl and International Games), NFL Draft, Schedule Release, Thanksgiving, NFL Flag Championships, Training Camp, Pro Bowl, Back Together Weekend, etc.
- Support key transactional marketing strategies across all 32 clubs through platforms like Heads of Marketing calls, ticket marketing initiatives, local market activations, and more.
- Building out tools and best practices to support all 32 Clubs’ fan engagement and transactional marketing initiatives
- Meet with vendors in the space to provide introductions and recommendations to clubs
Required Skills/Knowledge:
- Excellent communication, team building, and interpersonal skills
- Ability to derive insights from data/analytics/research and present findings to all levels of an organization
- Ability to anticipate clubs' needs and match them with appropriate work products and/or individuals at the League Office
- Ability to handle multiple tasks, good time management and organizational skills
- Deep experience in Microsoft Excel and PowerPoint
- Social media competency
- Detail oriented
Expected Travel:
- 25% of the time
- Club markets
- League meetings and workshops
- Significant league events (e.g., Super Bowl, Draft, etc.)
Work Location: New York (NY is preferred but willing to consider LA for the right candidate)
Experience Needed:
- Minimum of 10+ years of experience
- Team, league, or agency experience preferred
- Consulting and/or strategy background a plus
Educational Background Required:
- Bachelor’s degree
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset