Brand & Marketing Executive

The West Coast Eagles is an iconic Australian sporting brand with over 100,000 members. The Club formed in August 1986, playing its first official match for premiership points in 1987. Our women’s side played its first game for AFLW premiership points in February 2020. Since then, the club has enjoyed significant success, winning premierships in 1992, 1994, 2006 and 2018. The club also has wide-spanning community and regional programs and is invested in a number of charity organisations, including the Waalitj Foundation.

Perks of working at the Club

The Club is situated in the training and administration building located in Lathlain. You will have access to the onsite gym, pool, café, and plenty of free parking. Additionally, the club is close to public transport, shops and restaurants.

The Club provides a great team environment, with fun and exciting social events, as well as:

• Special offers and discounts through our Corporate Partners.
• Access to tickets for WCE home matches.
• Fun and exciting social events like the John Worsfold Medal Awards night.
• The opportunity to be involved in the local community and support our charity partners.
• Professional development opportunities tailored to your goals.
• Access to WCE Health and Wellbeing Program.

About the role

This newly created role involves shaping and executing the club’s brand strategy to deepen fan engagement, expand the supporter base and elevate its visibility across local, national, and digital platforms. It ensures consistent brand messaging across all touchpoints including digital media, match-day experiences, merchandise and community initiatives.

Responsibilities include:

• Overseeing the planning, coordination and execution of a club-wide marketing and campaign calendar.
• Assisting in the development and implementation of brand marketing strategies that drive fan engagement and commercial growth.
• Assisting in the planning and execution of multi-channel campaigns, from concept development, stakeholder alignment, objective setting, briefings, creative, execution, testing, iteration and measurement.
• Analysing campaign performance and fan insights and engagement to inform future marketing initiatives, including UTM setup and tracking.
• Overseeing measurements and reporting of all club marketing channels, assessing performance against strategic goals and identifying opportunities for optimisation.

Due to the nature of the industry and this role, there is an inherent requirement to work home match days and other club events which will include working some evenings and weekends.

Our ideal person

This role is ideal for an organised individual with a high level of attention to detail, strong communication skills and a talent for building effective relationships.

Additionally, you will have:

• Capability to simultaneously manage multiple tasks and projects.
• Strategic thinking and planning skills.
• High level of customer focus.
• Professional experience in a marketing, sponsorship, advertising or media role.
• Understanding and autonomy with UTM applications for campaign tracking.
• Tertiary qualifications in a marketing or business-related discipline would be highly regarded.

How to apply

Click on “Apply” to complete an application form via the link, please include a resume and covering letter detailing why you are the best person for this role. Please note that only those candidates selected for interview will be contacted. Applications close at 12 noon, Friday 22 August 2025. We reserve the right to close this advertisement early if we receive a high volume of suitable applications.

Our Commitment to Equal Opportunities

At WCE we are committed to achieving a diverse workforce, where our employees are treated fairly and with respect. We recognise that we are strengthened by the different skills and experience that people from diverse backgrounds provide and therefore we strongly encourage applications from Aboriginal and Torres Strait Islanders, people with disability, females, those identifying as LGBTIQ+, people of all ages and culturally diverse backgrounds.

Our Commitment to Safeguarding Children & Young People

WCE is committed to promoting and protecting the safety and wellbeing of children and young people in our care who access activities, programs, services or facilities for which the club is responsible for.