Publicity Manager - Participation

At Tennis Australia, we’re creating a more playful world through tennis – for everyone.

From grassroots to Grand Slams, tennis brings people together, inspires communities, and builds champions on and off the court.
 

We’re a team of imaginative and passionate people who believe in the power of sport to make a difference. If you're ready to help us serve up real impact, we’d love to hear from you.
 

We’re committed to reflecting the communities we work and play in. We strongly encourage applications from women, Aboriginal and Torres Strait Islander peoples, LGBTQI+ individuals, people with disability, and people from culturally diverse backgrounds.

About the role

As the Publicity Manager – Participation, you will play a critical leadership role in driving national awareness, engagement and public support for Tennis Australia’s grassroots tennis initiatives as well as programs aimed at increasing tennis participation for Women & Girls and broader Diversity, Equity and Inclusion (DEI) initiatives.

You will shape and deliver PR strategies that highlight our campaigns, ambassadors and community stories, emphasising the impact of our work to make tennis more accessible and welcoming to all communities.

Reporting to the Head of Public Relations, in this role you will:

• Lead the development and execution of integrated publicity strategies that elevate Participation, Women & Girls (W&G) and DEI initiatives nationally.
• Drive media relations by developing compelling story angles and securing national, metro and regional coverage that positions tennis as an inclusive sport for all.
• Oversee media activity for major campaign launches, community programs, ambassador engagements and grassroots events.
• Collaborate with Events, Marketing and Digital teams to deliver cohesive, consistent storytelling across all channels.
• Partner with the Head of W&G and key DEI and Participation leaders to ensure communications align with strategy and reflect authentic representation.
• Evaluate publicity performance and apply data informed‑ insights to continually strengthen campaign effectiveness.

About you

To be successful in this role you will have:

• Significant public relations experience, delivering communication strategies and leading teams
• Tertiary qualification in public relations / media / journalism or equivalent experience
• Strong ability to identify high‑impact stories and consistently secure media coverage across national, metro and regional outlets.
• Deep understanding of commercial partner relationships and the opportunities to work closely with the commercial team to leverage them
• Expertise in setting priorities, managing complex timelines, and delivering results within tight deadlines. Capable of leading teams and coordinating multiple projects
• Outstanding oral and written communication
• Hold (or be willing to obtain) a current Police Check and Working with Children Check
• Preparedness to be flexible in regard to working hours and arrangements relating to work associated with Tennis Australia

What’s to love?

• Career development with a range of formal education and on the job training opportunities
• Monthly health & wellbeing activities with access to CorePlus Pilates
• Onsite gym, tennis facilities & free onsite car parking
• Salary packaging & a range of discounts from our sponsorship partners
• We are proud to be recognised as an employer of choice for women by WORK180

To Apply

If you think you’re up to the challenge, we’d love to hear from you! Please submit your resume and cover letter via our online application system. Please note, only applications submitted through our system will be considered. 

If you need assistance or adjustments to fully participate in the application process, please contact recruit@Tennis.com.au.

Applications close 24th April 2026, however we will be reviewing applications as they are received, therefore this role may close sooner if we find the right candidate.

Tennis Australia is committed to providing a safe environment for all tennis participants, including children and young people. It is essential everyone involved with delivering tennis in Australia understands their responsibility in relation to child-safety.

We believe playing makes life better and we are always on the lookout to talented people to join our team and help us create a playful world through tennis.

Even if we are not currently advertising the position that you are looking for today, we may be tomorrow. There are a number of ways that you can keep up-to-date with new opportunities as they happen. 

We encourage you to create a profile and register for our job alerts, as well as follow Tennis Australia on LinkedIn to stay up to date on the latest news and opportunities.