Area Director Revenue Strategy

Company Description

Sprung from the site of a fallow tree nursery, Wildflower Farms, Auberge Collection is a 140-acre retreat in New York’s Hudson Valley, just 90 minutes from New York City. Rooted in meaningful encounters with nature, the property sways with the seasons, surrounded by meadows of native flowers and woodlands. Anchored by its namesake farm with orchards, heirloom gardens, and animals, the retreat offers immersive seasonal experiences like foraging walks, cooking workshops, and healing sessions. A three-mile walking trail links 65 stand-alone cabins, cottages, and suites with the Movement Studio and Maplehouse, a lofty barn home to a dynamic cooking school. Accommodations are immersed in the ever-changing landscape, offering a deep sense of place. Guests are welcomed at The Shop, reminiscent of a well-curated potting shed, and the open-air Great Porch. Dining at Clay, the centerpiece restaurant, features source-origin cuisine that honors the region’s bounty. Thistle offers wild-crafted wellbeing that evolves with the seasons. The property also provides access to neighboring Mohonk Preserve, where wooded trails and cliffs invite world-class hiking, biking, and climbing. Named the Number 1 Hotel in New York State by Travel + Leisure for the 2025 World’s Best Awards and recognized with a One Key distinction from the inaugural Michelin Guide, Wildflower Farms is a basecamp for adventure, craft, and curiosity.

Job Description

Join our team as Area Director of Revenue Strategy, and become one of the authors of our story.  As part of the Auberge family, you will be responsible for the development and execution of revenue strategies that achieve optimal top-line revenue, enhanced profitability, and gained market share for Wildflower Farms and The Dunlin.  The Area Director of Revenue Strategy will provide leadership, identify statistically relevant trends, and create recommendations to the hotel Sales & Marketing and Executive teams in the areas of pricing and distribution channel strategy. 

Core Responsibilities

• Work collaboratively with the property revenue generation team to analyze report metrics and implement an effective revenue strategy
• Creation and execution of a luxury pricing strategy by room type
• Utilize transient KPI reports to identify booking trends
• Deep understanding of the hotel's defined competitive set(s) as well as the property positioning within the respective set(s)
• Work with a digital marketing team to develop an on-going marketing plan aimed at both long-term positioning as well as short-term need generation tactics
• Lead weekly revenue strategy meeting to collaborate, influence decisions, and execute plans
• Create and maintain day by day room revenue forecasts 
• Effectively communicate challenges that arise in either property performance or processes and develop a plan to correct
• Influence change and demonstrate a sense of accountability and command during all interactions with key stakeholders on property, regional and home office, as well as ownership
• Create and execute an electronic distribution merchandising strategy for effective pricing, content, positioning, relationships, and marketing programs
• Monitor all electronic distribution sites on a consistent basis to ensure all leisure rates and suite categories are loaded and bookable
• Leverage Ideas RMS system to identify booking trends outside typical booking window and make necessary corrections
• Produce daily, weekly, monthly reporting suite (pace, segmentation, channel, etc) to make pricing decisions
• Work directly with the revenue generation team and key stakeholders to ensure ancillary revenue objectives are met

Pay Rate: $150,000 - $175,000/year

Qualifications

Travel

• Must be able to travel to the property as needed and budgets will allow. (4+ trips per year)
• Willingness to travel 1-2 overnight trips/year for other meetings

QUALIFICATIONS

• Minimum 5 years of luxury hotel leadership experience in Revenue Management
• Confidence in working directly with ownership groups and key internal executives to articulate strategy, gain alignment, and execute plans to drive performance
• Well-versed in revenue management & distribution technologies (PMS, RMS, CRS)
• Growth mindset and positive competitive spirit
• Must be highly organized and detail oriented, with strong analytical skills
• Proficient in email, document, spreadsheet, and presentation software, as well as an aptitude for learning new systems quickly
• Ability to adapt and re-prioritize highest impact tasks in a fast-paced and dynamic environment
• Previous experience with a luxury property strongly preferred
• Experience with Opera Cloud PMS, SynXis CRS, and Ideas G3 RMS preferred
• Experience with Google Workspace (Gmail, Sheets, Docs, Slides)

Additional Information

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com

Shinrin Yoku LLC is an Equal Opportunity Employer, M/F/D/V. Shinrin Yoku LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Shinrin Yoku LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.